Saturday, January 1, 2011

A 3 minute film about Sweden

A chilled out start to the new year courtesy of the bubbly folks at www.sweden.se:



Its easy on the eyes and ears, is available in multiple languages online and, in their words, the 'Future in Mind' film is:
A three-minute slideshow that combines images, film clips, text and music to introduce contemporary Sweden. Swedes are some of the world's fastest at adapting to new trends and ideas, always with the environment and future in mind.
But given its only generated 2300 views on YouTube (after 9 months), I am unsure either the purpose or ambitions of this gentle little promo video. Come to think of it, what Swedish future did they really have in mind?

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