Sunday, December 19, 2010

Being a Nordic parent

This recent TV commercial from Scandinavian Airlines reflects a lot about how Nordic culture constantly strives to protect the healthy balance between family and work.

For many fathers in the UK, they almost never see their kids schools during the day. For fathers here, it is part of their daily lives - even when there is a morning flight to catch. Every second counts.


  1. This is such a wonderful commercial - well done SAS.

  2. Captures the essence of Nordic parenthood. Been there, done that.

  3. I love the commercial although I don't love SAS. Got several bad experiences with them and never flew with them anymore. Not even for my bi-weekly flights to Oslo